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Marketing Manager

Brief Overview

A new Marketing Manager role has just become available a Times top 20 company which has links to the property, leisure, and hospitality sectors in the UK and overseas.  Their growth over the past few years has been nothing short of phenomenal, and you will take ownership of one of their key state-of-the-art brands, which has incredible plans for future growth and development.     This is an entrepreneurially led outfit, which has enjoyed incredible growth, and will continue to do so developed through the continuing development of new market breaking brands.

The role

This role is an incredibly diverse and interesting one because the brand is still going through the early stages of its lifecycle, and its incredible success to date has already sowed the seeds for its future development. Day to day, you will work closely with the Head of Marketing and the wider sales and marketing teams to develop and execute marketing campaigns which will touch on multiple online and offline disciplines. You will have the full support of all other marketers, but a key part of the role will involve the planning and analysis of campaigns, providing on-going insight, and assessing the viability of new routes to market.      There will also be a strong lean towards acquiring new business through a diverse marketing strategy, encompassing both relationship building and brand collaboration.

It will involve a lot of creativity and innovation; you will take ownership of the continuing development of the marketing strategy for the brand, in line with company objectives, and oversee all campaigns. You will be looking to build brand awareness and support the consumer experience, and monitor web activity to proactively seek new routes to market.    You will also attend external PR and marketing events, maximise opportunities for enhancing brand awareness, keeping an eye on customer satisfaction through research, and identify actions to enhance brand reputation wherever possible.

What we’re looking for

This particular brand is only just past the early stages of its lifecycle, but it has made a deep impact on the market, since it has been superbly positioned, marketed, and differentiated. For this reason, you will need a deep understanding of how to make the best use of creativity, insight, digital technology, and wider marketing channels to deliver communications that provide the most value to this brand.

This will most likely suit a classically trained marketer with an innate commercial awareness of driving a full range of innovative campaigns, including CRM through to consumer and B2B brand awareness, traditional and digital media, events, social media, and building well-considered partnerships. You’ll need a creative mind set, as you’ll be the brand custodian, and have a head for strategy, since you’ll be keeping a watchful eye on the effectiveness of campaigns.

Candidates who have at least four to five years’ experience of driving sophisticated marketing campaigns in the hospitality, property, or leisure sectors will be of particular interest. However, your experience of harnessing the development of a successful brand will carry equal weight.

What’s on offer

Depending on where you are in your career, the salary will be somewhere between £30,000 and £38,000 plus benefits. You will be joining a company which truly empowers its employees to grow, prosper, and develop, and has a brilliant record of staff retention. There is absolutely no glass ceiling and people who actively contribute are quickly recognised and rewarded accordingly.    The vast majority of their senior marketers started in junior to mid-level roles, and a few are now based overseas.  Please apply via the link below or contact Samantha Lee on 0161 425 7352 for a more detailed insight into this role.

 

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