Ref: 1628

Senior Marketing Executive

Brief Overview

This is an opening with a Times top 20 company which has links to the hospitality, leisure, lifestyle and property sectors. Their growth over the past few years has been nothing short of phenomenal, and you will take ownership of one of their key state-of-the-art brands, which has already become a leading light in its sector & has incredible plans for growth and development.

The role

Working alongside a close-knit team, the Marketing Executive will shape branding, advertising, PR and consumer experience/retention. Reporting to the Marketing Director, the role looks to build brand awareness and support the consumer experience to drive high levels of retention. It will involve a lot of creativity and innovation; you will take ownership of the continuing development of the marketing strategy for the brand, touching various marketing assets, but majoring on events, PR, CRM and Branding. Key responsibilities will see you conceive, plan and execute strategic brand awareness building campaigns & develop a calendar of tactical promotions, offers and communications to drive engagement with the customer database. You will develop a comprehensive CRM strategy to grow customer loyalty & engagement & be responsible for rewards/loyalty scheme and its on-going management. You will oversee the development of sales support collateral like brochures and all customer-facing touch points are kept fresh (including website and digital marketing campaigns) and nurture established partners to expand on the collaboration opportunities.

What we’re looking for

This particular brand has made a deep impact on the market since it has been superbly positioned, marketed, and differentiated. For this reason, you will need a deep understanding of how to make the best use of creativity, insight, digital technology, and wider marketing channels to deliver communications that provide the most value to this brand. It will suit a classically trained marketer with an innate awareness of driving a full range of innovative campaigns, including CRM, strategic consumer and B2B brand awareness, traditional and digital media, events, PR and social, and building well-considered partnerships. You’ll need a creative mind set, as you’ll be the brand custodian, and will have a head for strategy, since you’ll be keeping a watchful eye on the effectiveness of campaigns. Candidates who have at least three years’ marketing experience in the hospitality, property, or leisure sectors will be of particular interest. However, your experience of harnessing the development of a successful brand will carry equal weight.

What’s on offer?

Depending on where you are in your career, the salary will be somewhere between £25,000 – £28,000 plus benefits. You will be joining a company which truly empowers its employees to grow, prosper, and develop, and which has a brilliant record of staff retention & development.  Please apply via the link below or contact Simon on 0161 425 7252 for a more detailed insight into this role.

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