Since their inception, this independent content marketing agency which has a global reach & has grown consistently, picking up a few awards along the way, and because of this, are looking to add a Content savvy Account Executive to strengthen their team.
The key focus of this role will be working some very interesting B2B clients from tech & engineering to interiors & the built environment, developing a range of content related projects – writing blog posts, editorial articles, curating video and social media posts – supporting posts with paid for activity, managing and growing the client’s presence/communities across a range of channels.
As part of the delivery team, you will be responsible for crafting content that enriches clients communication channels. From research reports, to opinion pieces, to in-depth features for a specific publication through to thought leadership blog posts and general marketing copy. It also requires the creation of content in easy to digest forms, taking technical, often complex topics and translating into engaging, value added content, drafted to grab the attention of the reader.
From time to time, you will be involved in media relations – crafting content to secure editorial opportunities, managing incoming media enquiries and building relationships with industry journalists. A key part will also be client contact as well as analytics and evaluation – using Google Analytics and other measurement tools to provide reports on metrics and continually find ways to improve on those metrics through testing and new initiatives.
What we’re looking for
It is envisaged you will have 12 months plus under your belt & essential competencies will include solid expertise of the digital content space, great copywriting ability and, a strong sense of what works across social channels and the ability to work with clients across B2B sectors.
In some respects, it may suit an experienced PR practitioner who is more at home with content, but still enjoys client contact, who has no less than 1-2 years’ experience in a related environment. Agency expertise is preferred but candidates dealing with numerous stakeholders in a B2B environment will definitely be considered.
What’s on offer
You will be working for a modern, forward thinking business that are innovative, creative and effective within the content marketing industry. A salary of between £20 – £23,000 plus great benefits such as 25 days holidays, individual training budget, and birthdays off plus other benefits you may not find in other, bigger agencies, as well as the opportunity to help grow an already successful agency which has a brilliant level of staff retention and development.
For an inside view on the role, please feel free to call Simon on 0161 425 7352 or send your CV to the link below.Apply for role