Content Writer required to join a growing digital team within a large financial services sector company.
The Content Writer will be responsible for creating compelling and persuasive copy that supports acquisition, retention, customer and employee interaction, brand awareness and cross-selling campaigns across digital and traditional communication channels. Reporting to the Head of Digital, this person will focus primarily on the digital side of things, managing the development of written content across digital channels including website, email, social media, applications and Internet Banking. You’ll create and maintain an editorial calendar to support Social Media and SEO initiatives, and will deliver content to support Content Marketing and Social Media tactics and strategies. From time to time, you will asked to offer support to the offline function as well, perhaps by copywriting for letters, newsletters or brochures. You’ll support the development of written customer communications across the customer lifecycle, making sure that your copy adheres to brand tone of voice, often by explaining complex or technical product information in a simple, appealing way.
What we’re looking for
We are looking for a Content Marketing professional who has spent a minimum of 2 years’ in a similar role, who has excellent copywriting skills and experience of multi-channel content creation including print, digital, social and intranet. No doubt, you’ll have a diverse portfolio of written work for B2C, B2B and internal audiences. On the technical side of thing, it’s envisioned that you’ll be familiar with using Google Anayltics, creating data reports, optimising written content to support on page SEO initiatives, whilst possessing a wider understanding of SEO techniques and basic UX/UI good practices. Copywriting qualifications would be ideal but aren’t essential. Experienced of working in a regulated environment would be a real plus but applications are welcomed from any sector.
What’s on offer?
Salary on offer is up to £28,000. If you’d like a more in-depth chat, please feel free to contact Lisa on 0121 355 0955, or if the role sounds like something you’d like to apply for, hit the apply button!Apply for role