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CRM Manager

Brief Overview

An exciting and brand-new opportunity has arisen for an experienced CRM Manager to join a successful training provider who offer health and training courses, NVQs and accreditations across numerous industries in the North West, Yorkshire, Midlands, South and North East.

The role

This is an innovative, growing business with big plans and they are looking for ambitious people to join their growing team, which is where you step in!

In conjunction with the wider marketing and commercial teams, you will be responsible for planning and developing the business’ brand-new CRM strategy across their five offices.  This will include a range of things like messaging, segmentation and frequency. You will identify key drop off points in the customer journey or processes that cause customer friction and deliver CRM strategies which improve the overall experience.

You will manage the automated platform in order to increase conversion and retention and  develop targeted acquisition campaigns and utilise them to grow the prospect base.  You will generate an engagement and retention programme whilst also creating reactive communications that responds to customer behaviour.  In addition, you will be consulting to the teams across all offices, training end users and covering all aspects; including presales and supporting the sales team, product demonstrations, analysis.

What we’re looking for

You will have at least three years proven experience within a similar role either client-side or agency. It is essential you have an in-depth knowledge of using Microsoft Dynamics or another similar size CRM platform as this is the chosen platform.   You will have a technical understanding of the system, allowing you to make day to day and long-term changes and decisions as required by the business.

You may be a strong marketing communications expert and have a proven capability of deploying successful CRM strategies as well as being analytical and very process driven in nature, allowing you to quickly understand the success of communication strategies deployed and make recommendations to constantly improve on campaign performance.

This is a brand-new role within the company, so you will be the type of person that will enjoy taking hold of a CRM function and want to grow and improve it by developing and evaluating brilliant ideas and passing this on to the rest of the team. This is a standalone role and you won’t have a team reporting to you, however, you will be working as part of the wider marketing team and will need to be confident communicating, building a rapport, and liaising with other team members as they will need to trust you throughout the process.

What’s on offer?

A salary ranging from £32,000 – £40,000 DOE plus a car allowance, and lots of other extra benefits. Travelling is a must in this role as you will be required to commute to their other five national offices on a weekly basis. The company is not afraid to promote and develop from within and it’s also a big chance to lead this important element of the business. To apply, please send your CV via the link below or call Samantha on 0161 425 7352 for an informal discussion about the culture and nature of this organisation.

If this role isn’t quite for you, then do head to our website:, or follow our social media profiles to keep up to date with our latest jobs. Just search ‘AF Selection’.

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Thank you for showing an interest in this opportunity. Please send us your CV and we will respond to you as soon as possible.
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