Based in the heart of Manchester, this is an opening with a major player in the financial and asset management sector who have a rich history of success spanning close to 30 years.
You will work closely with the Head of Marketing and Communications, to create and take ownership of their integrated digital and content strategy which promotes and protects the reputation of the firm across paid, owned and earned digital channels.
You will provide insight and analytics that shapes the digital strategy, which includes PR, internal communications, public affairs, and sustainability functions. A key element will be to handle their corporate digital channels by working closely with marketing, business development and partners to align activity for maximum impact & execute integrated digital PR campaigns and plans that support the commercial objectives of the business.
You will also create a sustained flow of impactful and engaging digital content that supports and enhances marketing messages (paid, earned and owned) – from blogs and videos on owned channels to paid-for campaigns. An important element will be to provide digital insight that measures and informs strategic thinking and decision making across marketing and wider business. You will also engage senior stakeholders across the business to maximise opportunities to deliver the media relations and marketing strategy.
What we’re looking for
A digital-first creative mind-set with the ability to advise senior stakeholders and understand the priorities and needs of a complex business while pushing ideas and activity forward. It is vital that you are well versed in social and influencer engagement, SEO, digital analytics, paid-for audience targeting, and content creation & be driven by continuous improvement – looking for new ways of working, takes ownership to generate ideas and deliver original and imaginative approaches to communications.
You will need a deep understanding of digital communications channels and possess the innate ability to curate content that is both powerful and compelling. You will be an extremely effective written communicator & possess a record of being able to effortlessly reach audiences as effortlessly through social media channels as through traditional ones.
What’s on offer?
This a genuine opportunity to play a significant part in shaping the digital communications of a highly respected firm that has deep values and a caring, empowering attitude towards their employees. The salary is competitive and you’ll be offered an extensive range of benefits that will add significant value to your personal development. For a better insight, please feel free to call Simon on 0161 425 7352.Apply for role