This is an opening to mould the future online strategy for a leading luxury global brand. We’re looking for a creative, commercially astute Digital Content Executive who has previous experience in managing websites, with a focus on SEO, conversion and UX strategies.
The key aspect will be developing user journeys and content for both B2C and B2B markets; ensuring they deliver the best user experience, engagement and commercial outcome for the brand. You will be responsible for the creation, management, quality, performance and auditing of product, service, and company web pages and implement an SEO strategy to provide significant growth in organic traffic. You will support Content Writers with continual enrichment and optimisation of inspirational web content and advise the marketing team on best practise SEO and content themes to drive SEO growth.
Needles to say you will ensure content meets their brand values and guidelines and track and reporting in order to implement improvements to optimise conversion and user journeys. You will work with their web development agency to brief, manage and implement web development projects. It is a new role within the marketing domain and you will alongside a very talented group of Content Editors, Marketers & Creatives to assist in driving forward the website on a global scale, improving the user experience. To develop and optimise the customer journey across a variety of products and services, maximising conversion rates and commercial performance
What we’re looking for
It is essential that you have solid experience of website management and development, working with content management systems as well as solid knowledge of content marketing. You’ll need to have a sound understanding and working practice of SEO including on-site optimisation and technical off-site aspects. It is desirable that your experienced in a consumer focused environment as well as being able to demonstrate success in managing SEO, improving website conversion and growing organic traffic and performance. You’ll be used to keeping a close eye on conversion rates and assisting in driving and implementing SEO strategies through on and off-page optimisation and being able to monitor the effectiveness of product pages via Google Analytics and other measurement tools.
What’s on offer?
A salary of up to £25,000 (DOE) plus the opportunity to work for a brand which is synonymous with quality, prestige, and history, and without question, will add value to your career and personal development. You will also benefit from working alongside some very talented marketers that will inspire and help you with the dynamic nature of this role. We apologise in advance but we can only respond to candidates that fulfil the above criteria.Apply for role