If you’d like to work for a global business that is the market leader for industrial automation, where the CEO still knows your name and you’ve got some brilliant digital content skills too, then we’d really like to hear from you as this Digital and Content Marketing Specialist role could be the one for you!
This is a brand new role for an organisation which has been trading internationally for over 30 years and grows 20% year on year. This marketing team looks after around 50 countries from their offices near Coventry, and as Digital and Content Marketing Specialist you will be responsible for designing and executing strong and innovative digital and content marketing campaigns using SEM, SEO, social media (Linkedin particularly) and email marketing to drive traffic to the product portfolio across the UK and EMEA.
You’ll proactively design write and execute marketing campaign journeys and initiatives, managing paid campaigns (search, display, re-marketing), email and social media whilst working with external agencies. You’ll ensure the optimisation of all campaigns ensuring email content and web landing pages has maximum impact throughout the customer journey. You’ll create those campaign landing pages and write monthly channel and customer newsletters, but you may also get involved with exhibitions – designing and building stands, attending roadshows etc. This is a role where you’ll be working on the strategic elements of the campaign, but you’ll also be expected to implement them as well.
What we’re looking for
For this Digital and Content Marketing Specialist role, you’ll be an experienced Digital Marketer with at least 3-5 years’ experience within a B2B environment. You must have experience in creating impactful campaigns to secure customer acquisition and retention, with strong digital copywriting skills. You’ll be able to demonstrate SEM/SEO, email, social media and PPC advertising skills and will be able to analyse insights to build successful campaigns.
What’s on offer?
A growing company, which is global but still retains a family feel and the opportunity to progress and really make a difference are real pull factors for this role. You’ll be working mainly in the office (one or two days from home), developing and implementing global marketing strategies. Salary for the role is £35,000-£40,000.Apply for role
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