Ref: 2688

Digital Marketing Manager

Brief Overview

This is an opening for a creative agency based or client-side digital savvy marketer, looking to join a company which is steeped in prestige and is a real innovator in the property & lifestyle sector.  The marketing department is evolving quickly and already has some real superstars in it but, need a hands-on digital marketer who wants real responsibility, development & personal career satisfaction.

The role

Working in tandem with the Head of Marketing, and wider marketing team, you will focus on creating successful multi-channel digital campaigns for various property brands.  This role will be responsible for producing engaging campaigns that target the right audiences/demographics to drive sales and deliver on awareness & engagement.  You’ll also work closely with graphic designers and content team daily, to drive performance across organic digital channels, and be a key member in providing great content for their audiences, which is B2C & B2B.

You’ll drive strategy & support with the creative, content, social media, CRM & direct marketing activities, as well as external agency management to develop further solutions that positively impacts sales.  This will include weekly social media posting on Twitter, LinkedIn, Instagram and Facebook (plus others) to achieve targeted returns, as well as producing and activating targeted digital content calendars for each group brand, covering all relevant channels (e.g., website, email, social media).  You’ll manage email and social media campaigns – monitor and analyse content success & use Google Analytics, AdWords, HotJar and other relevant sites to produce reports for social media and website usage.

You’ll strive to drive traffic to the group websites as well as managing link building strategies, content marketing and social media presence in partnership with their SEO agency.   You’ll also keep abreast of new social media sites, web technologies and digital marketing trends; plus implement the use of new technologies in developing campaigns and updating current campaigns

What we’re looking for

Solid knowledge of the most important digital channels & a track record of driving engagement & awareness as well as being an innovative thinker and highly creative, with a strong understanding of social media and campaign management in a commercial environment.

Experience of working with lifestyle brands would be quite handy as well as knowledge of managing website content, social media platforms; Instagram, TikTok Twitter, LinkedIn, Facebook, WhatsApp, (WeChat ideal but not required) and their use in a commercial environment.   Exposure to Hubspot would be ideal as well as strong reporting and analytics skills, via Google Analytics and social media reports to monitor performance & experience in implementing effective, commercially driven multi-channel campaigns.  Experience of managing external SEO & PPC agencies is needed, or a good understanding of how these channels work in terms of enhancing a brand’s online presence.

This might suit someone on the up in their career, has a sound grasp of online marketing principles and you’ve probably put around 4 years, pure digital experience, under your belt.

What’s on offer

A salary of up to £40,000 and the chance to work for a company which a true success story and their levels of staff retention and opportunities for growth are first class.  The environment is innovative, and they are quick to react to market changes and innovate and change at a fast pace.

You will be given the chance to work within a successful and ambitious company, and you will join them as they continue to grow. To apply for this role, please send your CV via the link below or call Simon on 0161 425 7352 for an informal discussion.

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