Ref: 2548

Digital Marketing Manager

Brief Overview

Brand new Digital Marketing Manager role with a first-class B2B integrated agency that continues to grow and offers some incredible benefits which you will be hard pushed to beat. In terms of stability, culture, staff retention, and development – they are genuinely in a league of their own.

The role

Key to this role is to support in the management and optimisation of social advertising, paid search and remarketing campaigns.  You’ll be working in tandem with their clients, client services and creative teams, ensuring the seamless transition of campaigns. You will also provide end-to-end campaign management from initial research, planning and quoting through to on-going campaign management, optimisation and reporting, liaising with the creative team and copywriters on the production of campaign assets. Day-to-day management and optimisation of digital advertising campaigns on platforms such as LinkedIn and other social media advertising as well as Google paid search, display and retargeting, will also be part of your remit. You will take an active role in the client relationship and provide advice to clients and account teams to support the organic growth of key accounts & support the team on new business development and organic client opportunities.

They have a tried and tested way of doing things – and it really works. You’ll be quick to get under the skin of what they do and how, but also to suggest process and operational improvements where they can be made – working with the team to implement the right ways of working.

What we’re looking for

Strong experience with digital advertising methodologies and platforms, including LinkedIn Advertising, Google Ads (paid search and display) combined with knowledge of web analytics, particularly Google Analytics. It goes without saying that you’ll have tip-top analytical skills with the ability to confidently interpret campaign performance in relation to client objectives.

A real bonus would be experience of guiding a small team as well as a good understanding and knowledge of UX, web standards, accessibility and compatibility issues. You’ll also be familiar with multiple technology platforms i.e. mobile apps, web, email and streaming media.

It is also important that you can demonstrate an understanding of B2B target audiences and how best to reach them, including what platforms, targeting methods and messaging to use.   You will also be able to articulate campaign performance, analysis and recommendations to key stakeholders & produce reports which provide an oversight of campaign performance & highlight learnings and optimisations implemented.

What’s on offer?

In terms of stability and potential for future development, it ticks every box – their growth over the past few years has been nothing short of phenomenal & it shows no sign of abating. This is genuinely a great place to work with a host of fantastic benefits including a bonus and unlimited holiday, salary is between £30,000 – £36,000.

The team is currently working between home and the office, but they do offer flexible working and whilst it’s unlikely any role will be 100% working from home indefinitely, there is flexibility.  For further information please contact Simon or drop your CV in.

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