Ref: 2587

Digital Marketing Specialist   

Brief Overview

We’re working with a B2B retailer as they look to add a Digital Marketing Specialist to their growing digital team.

The role

This is a real opportunity to join a household name as they go from strength to strength, increasing their digital and e-commerce presence as part of their wider marketing team. There’s a large marketing team, but this role sits within the part of digital marketing responsible for all actions associated with the website.

It’ll be down to you as the Digital Marketing Specialist to implement digital marketing campaigns across the website and ensure the website is accurate and up to date with all the latest campaigns and information such as product and branch details. You’ll manage a monthly plan to schedule content updates and campaigns and you’ll manage and optimise site functionality to improve search results and promote relevant offers. Customer journey is also important and you’ll use a variety of available web tools to recommend and test new functionality, as well as create new web content to build engagement and drive traffic. Analytics and reporting will naturally form a part of your role as well and you’ll use Google Analytics to track performance.

The company is built up of a large, wider marketing creative team so you’ll have responsibility for briefing in media assets to Designers and liaising with product teams from a digital standpoint to ensure the most relevant and successful campaigns, and will work with external agencies.

What we’re looking for

This role is the first of two to be recruited into this team, so there is a degree of flexibility on the skills of the person they undertake, but you’ll definitely need at least two years’ experience of working with web CMS systems such as WordPress or Magento, and you’ll need to have launched web marketing campaigns. Although not essential, you may well have worked on an eCommerce site before, and have a good understanding of either SEO or merchandising. You’ll be passionate about digital marketing and be happy working in a small, very fast-paced team.  You will need to be proficient with email service providers such as Mailchimp or Dotdigital and be proficient with Google Tools such as Analytics, Tag Manager, and Search Console and an understanding of Photoshop, Dreamweaver, and Google Designer would be an advantage.

What’s on offer?

This is a constantly evolving organisation that is busier than ever and there are lots of opportunities to develop your skills and bring new technologies onboard. The company is currently working a hybrid of home and office, but they do expect there to be more emphasis on office working as time moves on, so you should be in a good commutable distance of south Birmingham. Salary is between £25,000-£30,000 depending on level experience and there’s also access to a bonus scheme.

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