Ref: 2645

Digital Marketing Specialist Manchester

Brief Overview

Brand new role to enhance and shape the digital strategy for one specific product area of this premium worldwide b2b brand.

The role:

Our client is a huge, global organisation and whilst you might not know their products, it’s likely you’ve got some of them in your home! Working as part of a small marketing team your role will be to focus on the digital offering for one of their three key product areas. As the digital specialist within the team, your role is likely to be diverse.  You’ll be responsible for the conceptualisation, implementation and roll-out of the digital marketing strategy and eCommerce products.

You’ll oversee the success of the web based/mobile solutions and online publishing activities, including social media channels, online campaigns, and marketing automation, so no two days are likely to be the same!  You’ll be a creative writer and be able to ensure you’re engaging with customers  through content and that you’re appearing in all the right places, but you’ll also be analytically minded, able to look at your campaigns and make changes based on the data.

SEO and PPC could also play a big part in this role, however the client does work with an external agency who can assist with this if you don’t have this experience in your repertoire.

What we’re looking for:

We’re looking for someone with strong skills levels across digital marketing from a b2b environment.  You’ll be fully conversant with email marketing campaigns and have experience of website content management systems and will be able to prove how you’ve successfully lead projects.

Naturally, you’ll have experience of working with google analytics and SEO and CRM tools and it would be great if you’ve got knowledge of SEO and PPC tools, although as mentioned above, this isn’t a pre-requisite.

What’s on offer?

This is a great environment for a truly global organisation with oodles of potential for development.  The role will be a mix of office and home working, although this can’t be offered until towards the end of the probation period.  They are super-flexible in terms of hours of work though and you can start and finish at a time convenient to yourself although core hours do need to be covered.

There’s a really generous bonus scheme on offer, as well as the opportunity to buy and sell holiday and loads of ‘softer’ benefits. Whilst we’re not able to advertise the salary for this role, if your details are a good match for the position we will be in touch to discuss salary so as not to waste applicants’ time.

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