Ref: 2615

Email and CRM Executive

Brief Overview

Training and development are at the forefront of the ethos of this fabulous global leisure group and they’re now looking for an Email and CRM Executive to join their team.

The role

Based in the heart of Birmingham city centre, but offering hybrid working, our client is a global leader in the hotel and leisure industry with a hugely impressive portfolio of properties around the world.  They’ve also got a really lovely and growing marketing team and the Email and CRM Executive will report to the Senior Digital Manager to help create fantastic marketing across the portfolio.

This is a busy role, and you’ll be supporting on multiple projects to develop their email service including automation, split testing and supporting the development of database growth strategies.  You will write copy for all email marketing campaigns, and build them using their email platform (a version of Dotmailer) and will user test email performance. You’ll proof read, broadcast the campaigns to a segmented database as well a analysing campaign performance and suggesting improvements.  You’ll produce monthly email marketing reports and create sign-up forms for implementation on websites.  You’ll also get to be a bit creative, using Canva to create engaging graphics for the campaigns.

What we’re looking for

Like so many roles at the moment, this role could be filled by two different types of candidate. At the higher salary range you will have at least 2 years’ experience in a purist email marketing role with experience of email marketing platforms such as Dotmailer, but at the lower salary level you may have come from a generalist digital background which includes email marketing, and you’re keen to develop this skills further – experience of building, writing and reporting on some campaigns is essential. At both levels you’ll have used Google Analytics and email reporting tools to build reports for clients.  You’ll be keen to work for a global company which is financially robust and can offer you training and development.

What’s on offer?

Salary for this role will depend on experience but is between £24,000-£30,000 with a very generous discount scheme across the group as well as very competitive holiday and brilliant office space. They’re currently working 2 days in the office, 3 days from home so you should be able to commute to Birmingham city centre with ease.  This is genuinely a company which values its employees and promotes personal and professional growth.

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