Ref: 2373

Group Marketing Manager

Brief Overview

Based near Blackburn, this is an opening to join a firm during a steep growth curve – they’re a niche operator, have been in business just 8 years, employ over 100 people & export throughout the world. Their product lines are sold online and via multiple retail outlets.

The role

You’ll oversee a team of 6 & the collective focus of this role is to oversee and effectively communicate all marketing activities across the group. This includes digital, print, events and e-commerce. You’ll also take responsibility for the marketing budget and its effective utilisation, building an effective ROI tracking mechanism to support future spend. You’ll analyse business performance and outlook and provide effective solutions and campaigns to support new business generation and improved brand awareness.

You’ll develop brand strategies and ensure their successful implementation across all channels and forms of marketing. Ensure they continually complies with best practice and legal compliance in all its marketing communications and campaigns. Proactively collate and provide regular market and competitor information including consumer research and trends.

To support and provide input to pricing and ranging strategies. Actively support the research and development activities for the development and launch of new products. To co-ordinate the integration of marketing activities for all new business acquisitions.

What we’re looking for

A broad understanding of all marketing disciplines, both traditional & digital as well as ecommerce. It would also be very handy if you have the know-how of bring bringing new products to market & most of all, you’ll be a ‘doer’ & happy to get stuck in. Team management experience is very important as well as B2C expertise.

What’s on offer

A salary of between £50 -£60k plus the opportunity to be an active and influential member of the management team, working across the group to improve collaboration, communication and effective working. Interviews are taking place over the next 2 weeks so get in quick if it appeals.

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