Ref: 3084

Head of Brand  

Brief Overview

We’re working exclusively with this international provider of childcare as they continue their search for a Head of Brand for their growing business.

It’s an opportunity which will suit someone who is looking to take the next step upwards in their career, as the role will involve implementation as well as the obvious strategic elements.

With only one day in the office (Monday) this might suit candidates who live in the Midlands and slightly further afield.

The role:

As Head of Brand, you will report into the European Marketing Director, taking responsibility for all brand strategy and reputation, external communications, research, customer performance and retention and inter-departmental marketing support.  As a business, they operate on a world-wide basis, but your role will be to manage the Brand for the European marketing which currently includes the UK, Ireland, and Italy, but may expand to other countries in the medium term.

Your responsibilities will include: developing and delivering effective, short, medium and long-term brand strategies to achieve KPI’s including brand awareness, consideration and media coverage; Leading the PR strategy, including all aspects of press management, reputation management and crisis communications; developing and delivering the external relationship strategy, including leading on all partnership activity; developing and delivering key research strategy, acting as the central knowledge point of the business for market and customer insights.

You’ll own the central support of marketing briefs from other departments and centres, and you’ll work closely with acquisition to ensure brand activity is supporting lead generation and measuring ROI on all brand activities.

Managing a small team of two, you’ll also handle external agency relationships and you’ll be a key leadership figure within the team.

What we’re looking for:

To be considered for this role we’re looking for someone who is commercially driven and has gained experience working within a branding team in a consumer focussed business.   You must be able to demonstrate strong experience of brand research and insights, and you’ll be quite data driven and focussed on market research, as well as experience of leading PR strategy and have some exposure to developing brand partnerships.

You’ll probably be someone who is looking to move into a Head of Brand role rather than someone who is already in that role.  This is because the role is still very hands on, and you must be happy to get involved with implementation as well as strategy.

You’ll be ambitious and be keen to deputise for the European Marketing Director in their absence, but you’ll also have some people management skills from managing a small team.

What’s on Offer?

This role is offered on a hybrid basis, with the requirement to be in the office on a Monday only.

Salary is up to £60,000 and there’s a substantial performance bonus based on company and personal objectives. Discounted childcare is also available and holiday is 25 days plus your birthday.  This is a growing role and offers a lot of opportunity to grow and develop your career.

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