Ref: 1976

Paid Search Manager

Brief Overview

This is an opening with an extremely well-established pioneer and innovator of commercial and residential property which has a presence nationally as well as internationally. They have already achieved numerous accolades to date and they are playing a big role in changing the skyline of the North West.

The role

The uniqueness of this role is that you will be joining a team that is truly evolving but has retained a great culture which is underpinned by a first-class record of staff development and retention. You will be working closely with the Head of Marketing and wider team, and your key responsibility will be to maintain and improve all paid channels to deliver efficient and cost-effective campaigns. You’ll also update your key stakeholders with progress, create automation where appropriate, and custom alerts to monitor performance where necessary.

You will look at in depth keyword research, identifying opportunities to drive efficiencies and test and optimise campaigns to meet targets/KPI’s. You’ll also manage the bid management platform to meet targets and KPI’s, and analyse data to identify trends and opportunities within the market and the paid search accounts. Needless to say, you will develop strong relationships with internal departments to support product launches and promotions, and ensure all campaigns are up to date with ad extensions.

You’ll also work closely with external partners to improve paid activity, and regularly research and review appropriate tools and software that could enhance the paid search channels. Where appropriate, you’ll be working with selected partners to deliver and manage the change process.

What we’re looking for

In essence, this is a chance to work for a very grounded and culturally sound organisation and would suit an agency or in-house digital practitioner with at least 3 years’ experience leading and developing PPC campaigns. You’ll also need experience with Google Analytics and Bing Ads as well as an understanding of automated bidding solutions and custom AdWords scripts.

It is essential that you possess substantial experience in the use of paid search management and tracking tools as well as managing campaigns and relationships. A solid understanding of paid search best practice and working knowledge and/or strong interest in other media channels especially SEO and Social Media is important and Google Adwords certified is an advantage.

What’s on offer?

A salary of between c£35,000 – £40,000 which will increase over time because this company has a proven history of rewarding and enhancing the careers of passionate marketers. The company is non-hierarchical and definitely not afraid to promote and develop from within & it’s also a big chance to lead this important element of the business. To apply, please send your CV via the link below or call Simon Pettigrew on 0161 425 7352 for an informal discussion about the culture and nature of this organisation.

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Thank you for showing an interest in this opportunity. Please send us your CV and we will respond to you as soon as possible.
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