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Digital Marketing Manager

Brief Overview

This is an opening for a Digital Marketing Manager with one of the UK’s top real estate companies which offers luxury living through individual apartments and whose purpose is to create vibrant and sustainable communities for people who wish to live securely and independently.

All underpinned by a culture driven by empowering its people to perform at the best of their abilities, plus an office space designed specifically for personal welfare and enjoyment.

The mission 

You will play a pivotal role in creating, implementing, and overseeing marketing initiatives, before being tasked with measuring and analysing their effectiveness. The primary objective is to create noise and generate awareness via social media and native advertising.

Key responsibilities will include developing and executing comprehensive marketing strategies to achieve company goals, including identifying target audiences, channels, and messaging, and you will create compelling marketing content, including advertisements, social media posts, blog articles, videos, and other creative. Alongside this you’ll oversee the development and maintenance of any landing pages, ensuring they are optimised for user experience and search engines.

Paid advertising will be a key part of the role which will see you execute online advertising campaigns, including PPC, native advertising and social media ads, and look at implementing SEO and SEM strategies to improve online visibility and drive organic and paid traffic.

As expected in a Digital Marketing Manager role, you’ll monitor and report on marketing performance metrics, analyse data, generate reports to measure the effectiveness of marketing campaigns and work closely with cross-functional teams to align marketing efforts with business objectives.

You can also weave your creative magic by growing the company’s social media presence on platforms including Facebook, X, LinkedIn, and Instagram.

What we’re looking for

In essence, you’ll be an experienced, savvy Digital Marketing Manager looking for a new opportunity that will give you bags of room to grow and thrive in a team of creative and innovative thinkers. You’ll need a sound grasp of the most common digital channels such as social, paid media, SEO, Google Analytics, etc. Experience in the property, lifestyle or related sectors would be handy too, although not essential.

This company prioritises people with a vested interest in working for a dynamic and diverse firm that does not follow the norm. People learn in different ways, so your experience can span a number of years, so long as you have experience delivering digital campaigns.

Attitude is what’s key here. The brand has made an impact on the market since it is superbly positioned, marketed and differentiated. For this reason, you will need a sound understanding of how to make the best use of creativity, social and digital technology, and wider marketing channels to deliver communications that provide the most value to this brand.

What’s on offer?

Salary sits between £30,000 and £45,000 plus company performance bonuses, healthcare and pension. It is also worth noting that the company is non-hierarchical, not afraid to promote and develop from within, and offers as much freedom as humanly possible. This is an office-based role in Worcester – with the ability to travel to other locations, as necessary. Hybrid working may be a possibility for the right candidate.

Contact us for more information.

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