Regional Marketing Manager

Brief Overview

This is an opening with one of the UK’s most long standing & respected housebuilders, synonymous with prestige & quality, plus an incredible record of growing people from within, so if you’re sat at your desk wondering what might be, it may be wise to have a read.

They’re privately owned, and have a supportive team, plus some great perks too – as well as a great salary, there is a company car scheme, bonus, and pension, as well as healthcare assistance, that make your working life a lot easier.

The role

They’re about to hit a new phase of growth, so there will be plenty to throw your marketing prowess at. You’ll work closely with sales teams, to drive marketing campaigns that stay focused on lead quality, with ongoing analysis, to continually develop how they attract new people and nurture interest.

Day to day,  this role is ultimately responsible for overseeing a multi-channel approach, where you will co-ordinate the execution of plans that aim to grow brand awareness for new site openings, re-launches & wider promotional activities.  It has a lot of responsibility, little micro-management, where you’ll look after budgets,  advise sales team on brand & advertising guidelines, and consult with external agencies, i.e. PPC, PR & media, marketing, advertising, brochure designers, radio companies etc.

You’ll also co-ordinate the preparation of press statements & media enquiries, liaise with PR teams and relevant departments as well as looking after their presence on various social platforms.   It will also involve looking after their web content, photography, e-campaigns & mailshots.  As expected, working with the CRM manager, ensuring messages are on point will also be a key element, constantly reviewing and investigating new marketing opportunities.

What we’re looking for

Ultimately, this is a broad & fulfilling role, where you’ll work the most senior leaders across the business to ensure they create and execute joined up marketing plans to deliver commercial objectives.  It’s therefore important, that you’re commercially astute, a skilled communicator, who can produce and explain both written and verbal forms of marketing information, reports and data for regional management.   Knowledge of the property sector would be handy for this role, but they are open to people from other sectors that are used to driving awareness that captures the heart & mind.

It is essential that you have a sound grasp of most common digital marketing channels & enjoy working on a mix of campaigns from the ground up and want to join a firm that has a first class culture & will significantly add value to your career. The role also involves element of PR & Comms so knowledge of how to generate positive press coverage is also important, plus an innate ability to stand on your own two feet.

Experience with CRM systems, ideally Salesforce and Google analytics would be handy, as well, and previous knowledge of managing marketing activities for a busy Sales / Marketing function is essential.

What’s on offer

A salary of up to £45,000 plus a car / car allowance, bonus, solid employee benefits, and a culture which is huge on empowering people to do well & get as much out of their careers as humanly possible.

The role would also suit someone who genuinely enjoys freedom & responsibility, is used to being creative with budgets, and can get the best out of others around the.  It will involve commuting to different sites, and hybrid working once you are up & running, and comfortable with the nature of the role.