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How a strong creative industry helps economies thrive

By Dan Jones on

It doesn’t matter what industry you operate in, who your audience is, or what your product or service is – the businesses that do best in the modern world are those which inspire, influence, and engage in a creative way.

For those businesses and companies in the creative sector, the idea of outside-the-box thinking is second nature. But how often do we really think about the impact that the creative industry has on a wider scale?

Think for a moment about the collection of jobs that have appeared across creative and non-creative recruitment sites alike in the first few days and weeks of 2022. More than ever before, jobs revolve around modern ways of engaging audiences – whether that be through innovative platforms, with standout and creative content, or through entirely new ideas and outlets.

In this blog, we take a closer look at the impact of the creative industry on economy itself – and how opening the doors to creativity can help businesses and economies thrive.

What does the creative industry have that other industries don’t?

The very term ‘creative’ answers this question – with the definition linking creativity to the concept of using both imagination and original ideas to create and communicate something new. Creativity is, at its core, a means through which we introduce and showcase new ideas – whether they are born from existing ideologies or not – and it is this which makes creative recruitment such an integral part of modern day industry.

When a business invites creative-minded employees into its fold, it benefits from new perspective and alternative ways of both thinking and communicating key business messages to its customer and audience. And when creative industries and businesses are allowed to thrive, the economy benefits by providing jobs and giving voice to a more diverse field of candidates and workers.

So, it follows that the creative industry has the kind of diversity and inclusion that other industries can only dream of – and it seems that creative recruitment agencies are now starting to build on that concept and drive more industries and businesses towards the benefits of creative candidates and diverse workforces.

The impact of creativity on economy

When a group of people works under the same leader, with the same style of work, and the same end goal, for an extended period of time, they become used to that way of working and thinking. Everything else seems alien. Nothing changes or develops. That is, until something new comes along the bursts that bubble – letting a flood of new ideas and perspectives in.

This same concept can be translated into the world of economy when it comes to industry in particular. Those who believe their economic driving force lies in one specific industry are simply losing out on a whole world of potential and possibility which is being born everyday in the more creative and free-thinking industries. Creativity is the art of using imagination and new ideas to create and to invent, and so it follows that an economy which is open to these new ideas will be able to grow, adapt, and succeed at a greater rate than those who remain stagnant.

As a creative recruitment agency, we are placing more emphasis than ever before on the importance of creative individuals across every business and industry – giving these businesses access to new ideas and new ways of thinking. And this concept remains important as we scale upwards to a broader, economic level. Without new ways of thinking and innovative ways of adapting, how can an economy expect to grow?

What’s next?

There is a lot of talk online about how to use creativity as a means to communicate with more people, in a way which invites every individual to become part of a greater community movement. Social media is a big part of this, as can be seen by the sheer number of businesses and industries that have moved online and embraced social media in an unprecedented way. But it’s not just about individual businesses.

By allowing the creative industry to become stronger and more prominent, with more training available to those in creative roles and working in creative businesses, these talents and individuals will be able to thrive and develop in different fields and specific areas. These skills will then be transferred into new industries as the creative movement grows and floods into other sectors, showing new ways of thinking and communicating on a broader scale.

And that is when the economy itself will thrive – when creativity is seen as a must-have rather than a ‘nice-to-have’ in business, and when those whose skills lie in creative roles are able to grow and develop into different roles and different industries.