Key factors to look out for whilst job hunting.

By Simon on 31st August 2023

When you are considering a new career move, several factors will come into play that can influence your decision. Moving jobs is always a leap of faith and instinct will play a big part as we like to work with people where there is a genuine connection, but here are a few other things you should look for in terms of salary, people, culture, and career path:

1. Salary

No matter how it’s dressed up, salary is always going to be a key factor when job hunting. Firms that are upfront about the salary, don’t scrimp on salary and pay what the job is worth rather than a person’s previous or current salary, are the ones to go for.

Competitive compensation: With the cost of living rising, it’s vital to research the average salary range for your role and experience in the specific industry and location. Make sure the offered salary is competitive or, ideally, higher than your current compensation, considering the cost of living in the area. Bear in mind that salaries can significantly vary from one firm to the next and can be affected by location and in which industry you decide to aim. It’s worth getting a handle on your market worth prior to starting your job search and garnering an understanding of what salaries are on offer for your level of expertise.
Growth potential: Evaluate if the company offers a structured career path, set performance-based bonuses, salary reviews, or promotion opportunities that align with your career goals. Bear in mind that this won’t happen overnight, but will give you a clear indication of what you can aim for.

2. People

Working alongside like-minded, kind, and fair people is crucial for all, but is most important for a creative marketer for several reasons! Find an environment that will ‘big you up’ and not tear you down.

Collaboration and idea generation: When team members share similar values, mindsets, and goals, they can better brainstorm, develop, and refine ideas together. Kind and fair individuals tend to create a positive and open environment where everyone’s ideas are respected and considered, leading to more innovative and effective marketing strategies.
Positive work environment: It has a direct impact on creativity and productivity. When marketers are surrounded by people who are kind, supportive, and fair, they are more likely to feel motivated, inspired, and comfortable sharing their creative thoughts. This positivity can lead to a higher quality of work and more imaginative marketing campaigns.
Team morale and cohesion: Kind and fair team members create an environment where everyone feels valued and respected, which fosters a sense of belonging and teamwork. When marketers feel their contributions matter and that their opinions are heard, they are more likely to be invested in the success of the team and its projects.

In essence, the creative marketing process thrives when it takes place within a supportive, respectful, and collaborative environment. Like-minded, kind, and fair individuals contribute to this environment by fostering creativity, effective communication, positive morale, and ethical considerations. As a result, the team is better equipped to develop impactful and innovative marketing strategies.

3. Culture

Culture is not easy to detect up front, but you will get a sense of it by how you are treated during the interview process, from application all the way through to, hopefully, a great offer.

Fit is the elusive match between your character and that specific combination of unspoken and informal social, behavioural, and cultural criteria that’s unique to every firm. You’ll get a vibe at the interview stage, a bit like dating, but please don’t fret if you don’t get selected for a job based on fit – there is no point being a square peg in a round hole!

Values and mission: It’s not easy, but try to align yourself with a company that you feel comfortable with and has a clear mission or working culture that resonates with you. A strong alignment here can lead to a more fulfilling and productive work experience.
Work-life balance: Look for a company that values work-life balance, provides flexible working arrangements and hybrid options, and understands the importance of downtime to avoid burnout. Companies with high levels of staff retention tend to be big advocates of looking after their people.
Inclusive Environment: Seek out a workplace that promotes diversity, equity, and inclusion, fostering a welcoming atmosphere for all employees.
Collaborative Atmosphere: Consider whether the company encourages teamwork, open communication, and a supportive environment that fosters professional growth.

4. Career Path

A clear and defined career path that offers achievable progression will do wonders, not only for your career but also for your morale.

Clear advancement opportunities: Assess if the company has a structured career path for marketers, with defined roles and responsibilities as you progress. This might include titles like Junior Marketing Assistant, Senior Marketer, and beyond.
Learning and development: Look for a company that invests in ongoing training, workshops, and skill-building opportunities. A commitment to your professional and personal development is a positive sign.
Mentorship and guidance: Consider if the company offers mentorship programs or opportunities to work closely with experienced professionals who can guide your career.
Innovation and creativity: A company that encourages innovative thinking and allows marketers to explore creative solutions can provide a more stimulating and rewarding career path.

Not all can offer the above, but ones that focus on what makes you tick during the interview process tend to be more caring.

5. Additional Factors

Reputation: Research the company’s reputation in the industry and among its employees. Online reviews and employee testimonials can be handy, but remember we’re all different, so what’s pants for someone may be perfect for you.
Financial stability: Investigate the company’s financial health and stability. This can affect job security and mid to long-term growth prospects.
Benefits and perks: Evaluate the benefits package, including health insurance, retirement plans, paid time off, and any unique perks the company offers. They can make a big difference.
Location: Consider the company’s location and commute. A convenient location can significantly improve your work-life balance.

Remember that the decision to switch jobs should be well thought out and aligned with your long-term career goals. Prioritise what matters most to you, most, whether it’s compensation, growth opportunities, or a positive work environment. Money may not be the be-all and end-all, so tread carefully and it sounds obvious, but if you’re in a role that plays to your strengths, you’ll have a far better time and that must be worth the change.